04 Sep '14, 11am

The Challenge of Enterprise Link-Building in a Content Marketing World

It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory submissions, blog and forum comments, and other tactics that many folks historically used to create low-value links from a search engine perspective. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a return on investment (ROI) or accomplish a core business goal regard...

Full article: http://searchenginewatch.com/article/2363322/The-Challeng...

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