03 Sep '14, 5pm

Google Extends Nearby In-Store Product Listing Ads to Desktops

Retailers with products that are only available in stores are now able to promote those goods to desktop users with Google's local Product Listing Ads. That's according to VentureBeat . Previously, retailers had the ability to promote those in-store-only items solely on mobile devices, reports say. In other words, Google is now allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well. In October, Google announced local availability for Product Listing Ads on desktop and smartphones, saying consumers searching for products would be able to see Product Listing Ads for local stores and local storefronts where they could browse inventory. According to VentureBeat , a Google spokesperson said, "Based on positive feedback, we're now enabling retailers to show store-exclusive products on desktop - a featur...

Full article: http://searchenginewatch.com/article/2363282/Google-Exten...

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