20 Mar '12, 6pm

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

Wikipedia doesn’t pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a new Conductor study , Wikipedia showed up on the first page of Google’s search results only 46 percent of the time in a study using 2,000 unique keywords. Conductor used one thousand informational keywords (like “lyrics” and “bridal shower ideas”) and another thousand transactional keywords (like “headphones” and “where to find wall stencils”) in its study; as you’d expect, Wikipedia has much more visibility on informational searches than transactional — 60 percent for the former and only 34 percent for the latter. And overall, Wikipedia ranked one page one for 46 percent of the keywords. Conductor’s study also found that Wikipedia doesn’t rank on page one or two for about 29 percent of the keywords it studied (see right column above). Wikipedia: Still A Ranking Powerhou...

Full article: http://searchengineland.com/wikipedia-appears-on-googles-...

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