29 Aug '14, 5pm

Why Video Has Earned its Place at Every Stage of the Customer Journey

Attendees of the 2014 ReelSummit were able to access an invaluable amount of testimonials and data about the value of video in the digital marketing mix. In one panel, "Video Across the Buyer Cycle: Awareness to Consideration to Advocacy ", we were shown some real world examples of companies that are using video in innovative and effective ways across the buyer journey. Moderated by Renee Teeley of Brightcove , the panel also included David Boyle of Oracle , Max Anderson of Nextiva , and David Lawless of EMC , and our guests discussed the incredible opportunities that exist in leveraging online video as a communications tool to help guide the customer/buyer’s journey through the entire business life-cycle. To understand how video can be used to engage prospects, as well as your current client base, business partners and more, we filmed the entire presentation for our reade...

Full article: http://www.reelseo.com/video-customer-life-cycle/

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