Bing Waxes Lyrical on Spam Detection and Filtering

Bing Waxes Lyrical on Spam Detection, Filtering

Bing Waxes Lyrical on Spam Detection and Filtering

In the latest post on the Bing blog , Bing dives into the inner workings of Web spam, what it looks like, and what Bing is doing about it. In the post, Igor Rondel, principal development manager for Bing index quality, discusses the motivation behind spamming, and why it's not always easy to determine intent: There is typically a fine line between a legitimate use of an SEO technique and its abuse ... even if SEO techniques are severely abused, it's often not clear whether it's intentional or accidental ... even the most egregious spam pages may have user value and it is important to recognize that to decide on the proper course of action. To figure out how to detect spam, Bing looks at the primary motivation of most spammers, which Rondel says is money. "There are exceptions who are in it for other causes, e.g., politics and general mayhem, but the vast majority of the sp...

Full article: http://searchenginewatch.com/article/2362619/Bing-Waxes-L...

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