Gmail Spam Filtering Explained: Actionable Advice for Email Marketers

Gmail has an automatic spam detection system that uses a combination of pattern analysis, user analytics, and virus/phishing detection to send suspicious messages directly to spam. Gmail’s spam detection and filtering, which is extremely accurate, is part of why the email service has reached its current popularity levels. Yesterday evening, Gmail announced a new feature that will allow users to determine why a message was sent to the spam folder. Now, when a Gmail user clicks a message in the spam folder, Gmail will provide detailed information related to why the message was filtered and inform the user of any potential dangers associated with the message. Ela Czajka, a Google software engineer, wrote the following regarding the new feature: “We hope that this is not only interesting, but also helps you learn about scams and other harmful messages that Gmail filters out. W...

Full article: http://www.searchenginejournal.com/gmail-spam-filtering/4...

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