20 Mar '12, 4pm
Get Inside Their Heads - A Strategic Framework For Super-Effective SEO! - - New YouMoz from @TrondLyngbo
A searcher using the keyword 'Nike shoes' might just as well be a retailer of shoes, or a sports enthusiast looking to buy a pair for himself, or a girlfriend thinking about gifting them to her lover, or a student researching for his term paper. 'Nike basketball shoes' are more specific, and very likely indicate a prospect interested in the game and looking for footwear to play in. A search for 'price of Nike Air Max Diamond Turf Men's Shoes' is a lot more indicative about the searcher's interest and mindset (a knowledgeable prospect who knows what he wants, doesn't mind paying a premium for superior quality, and is probably ready to buy right away).