20 Mar '12, 3pm

New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams

The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports. In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social. “We are trying to bring together both the on and off-site social actions so marketers have a better idea of how the social web affects their product or brand,” Mui explained. “The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.” In their blog post announcing the launch, the Goog...

Full article: http://searchenginewatch.com/article/2161938/New-Google-A...

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