20 Mar '12, 1pm

Is Apple Is About To Launch A New Global Search Engine?

Is Apple Is About To Launch A New Global Search Engine?

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine — but for that message, a teaser alone just wasn’t credible. But when I added the word “Apple” to the headline, it completely changed its dynamics — just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23rd of February, Techcrunch followed by the Financial Times reported that Apple had paid $50 million to acquire a start-up called “Chomp”, whose homepage is shown below. Chomp is an app search engine where you can find apps using keyword search. Intriguingly, it covers both iPhone and iPad along...

Full article: http://searchengineland.com/is-apple-is-about-to-launch-a...

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