28 Aug '14, 3pm

AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate

AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate

Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough information isn’t available, the data have not been segmented or filtered appropriately or the wrong dates ranges are selected. Seeing an opportunity to make this key process more productive and accurate, co-founders Brad Geddes and Emmanuel Gad launched ad testing software AdAlysis last month. Geddes is a paid search veteran and founder of Certified Knowledge. Emmanuel Gad, founder of Advanced Precision Marketing, leads development for adAlysis. Successful, ongoing ad testing typically involves calendars, spreadsheets, math (particularly an understanding of statistical significance) and lots o...

Full article: http://searchengineland.com/adalysis-launches-make-adword...

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