28 Aug '14, 12pm

DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers

Today Doubleclick Search launched three new reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar conversion rates. Integrating directly with Google Merchant Center, the tool automatically subdivides existing product groups by product ID based on performance. Google says it has found that 90% of the median advertiser’s cost comes from only 9.5% of its products. Adaptive Shopping Campaigns are designed to isolate high-spending, high-converting products from lower-converting products so that bids can be set separately. Advertisers often lump these high-spend products into bid groups with other, lower-converting products — leading to bid values that are not optimized, based on relative perfor...

Full article: http://searchengineland.com/doubleclick-search-announces-...

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