19 Mar '12, 6pm

5 Tips For Avoiding a Client Horror Story

5 Tips For Avoiding a Client Horror Story

This post is written by Caitlin Krumdieck , the Head of Sales at Distilled. Here she shows you how to avoid accepting work from a horror clients by taking you through Distilled’s pre-sale process. I started working in sales at Distilled when our founder, Will Critchlow, was still doing 99% of the sales and almost all of our leads were based on referrals. Life was easier then. Almost all of clients came from people who knew us and what we were about. In my first month we had 10 leads and that was amazing. Fast forward 3 years. Distilled has 3 offices and I am now heading up a sales team of 3 other people with about 100+ leads per month. This kind of growth can be great, but as we all know along with the increase in leads comes an increase in bad leads and potentially toxic projects. Unfortunately, not all of them are as easy to spot as the guy with no budget asking to be nu...

Full article: http://www.searchenginejournal.com/5-tips-for-avoiding-a-...

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