25 Aug '14, 8pm

Measuring SEO Performance After "Not Provided"

Measuring SEO Performance After "Not Provided"

Was it all about privacy? Another rocket over the SEO bows? Bit of both? Probably. In any case, the search landscape was irrevocably changed. Instead of being shown the keyword term the searcher had used to find a page, webmasters were given the less than helpful “not provided”. This change rocked SEO. The SEO world, up until that point, had been built on keywords. SEOs choose a keyword. They rank for the keyword. They track click-thrus against this keyword. This is how many SEOs proved their worth to clients.

Full article: http://www.seobook.com/measuring-seo-performance-after-no...

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