25 Aug '14, 5pm

Amazon To Take On Google With New Online Advertising Business by @mattsouthern

Amazon To Take On Google With New Online Advertising Business by @mattsouthern

Amazon is calling its new ad network “Amazon Sponsored Links,” which will have back end systems in place that allow ad agencies to “buy audiences” by buying ads in bulk. Those agencies would then go ahead and place ads for their clients based on the target demographic for the products and services they’re selling.

Full article: http://www.searchenginejournal.com/amazon-take-google-new...

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