19 Mar '12, 3pm

The Curious Case of Social Buttons in E-commerce

The Curious Case of Social Buttons in E-commerce

Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study found that social recommendation buttons were more popular than simple sharing plugins. Of those, the Facebook 'Like' button was the most popular of all, closely followed by Twitter's 'Tweet' button, and adoption of Pinterest's 'Pin it' button is growing at the fastest rate. Use of the Google+ plugins is growing but adoption lags behind another Facebook plugin, their original 'Share' button. The Find conducted the study of all the product pages among the Top 1000 internet retailers in order to to get a clearer picture of how far e-commerce companies are embracing social commerce and personalization. The study reveals how many e-commerce sites are facilitating social sharing among their users and which buttons and p...

Full article: http://searchenginewatch.com/article/2161620/The-Curious-...

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