Affiliates or Google: Who Really Drove That Ecommerce Sale?

Affiliates are going to hate me for this one. Picture this: You’re shopping online for some blue jeans. You type in [shop blue jeans] in Google to start. Up pops the results: You’re feeling fancy (work with me here) so you click on the Neiman Marcus shopping result listed at $185 a pair. Even though you’re feeling fancy, you’re a practical dude, (sorry ladies, these are man jeans) so you go back to Google to look for a coupon or two that can help you save some dough. Done this before? Me too. Check it out: A bunch of affiliates with coupon codes. You find one that suits your needs, put it in the coupon code box, and hope for the best. Doesn’t work? No problem. Go back to the affiliate and sort through the 10+ other coupon codes on that page. There’s bound to be one that works. And, scene! Guess who gets credit for that sale? Google organic, right? Wrong. The affiliate does...

Full article: http://searchenginewatch.com/article/2161610/Affiliates-o...

Tweets

@jlbnetwave » 22 Mar '12, 11am
D'où vient la vente, Google ou votre affilié ? / A lire ici : [link]
@sencerk » 22 Mar '12, 11am
Affiliate mi yoksa Google mi? [link]
@CPC_Andrew » 21 Mar '12, 4pm
Comments getting heated... #Affiliates or #Google? Who Really Drove That #Ecommerce Sale? by @CPC_Andrew [link] via @sewatch
@wouterschikhof » 21 Mar '12, 1pm
Affiliates or Google: Who Really Drove That Sale? [link] Lesson: Tag and analyse with Multi Channel Attribution via @knewledge
@iClick_Media » 21 Mar '12, 1pm
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@p_o_rios » 21 Mar '12, 1am
Affiliates or Google: Who Really Drove That Ecommerce Sale? [link] via @sewatch Good read, but too cursory...thoughts?
@pawelreszka » 21 Mar '12, 12am
Discussing now: 'But if Google didn't insert it...' on [link] [link]
@ecait21 » 20 Mar '12, 11pm
Interesting article - I definitely #shop like this! Affiliates or Google: Who Really Drove That Sale? [link]
@Rebecca_Maben » 20 Mar '12, 9pm
When affiliates become revenue rivals [link]
@Tim_Reilly » 20 Mar '12, 3pm
If you REALLY want to know, check out @clearsaleing | Affiliates or Google: Who Really Drove That Ecommerce Sale? #SEW [link]
@icmaonline » 20 Mar '12, 11am
Who gets the credit for your sale, Google or an Affiliate? [link]
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@seotweetz » 19 Mar '12, 8pm
RT @THERCOM1: Affiliates or Google: Who Really Drove That Ecommerce Sale? by @CPC_Andrew [link] via @sewatch #SEO
@mehmetcanyilmaz » 19 Mar '12, 8pm
RT @denisutku: Reklam verenler, hangi kanalın hangi satışa ne katkısı olduğunu iyi ölçmeli [link] Atfetme (Attribution) Modeli gerekiyor
@denisutku » 19 Mar '12, 8pm
Reklam verenler, hangi kanalın hangi satışa ne katkısı olduğunu iyi ölçmeli [link] Atfetme (Attribution) Modeli gerekiyor
@SEWseo » 19 Mar '12, 7pm
RT @NinjaOnTheGrind What drove the conversion? Coupon or Google? Affiliates: Who Really Drove That Ecommerce Sale? [link]
@globallover2 » 19 Mar '12, 5pm
Affiliates or Google: Who Really Drove That Ecommerce Sale? [link] (via @summify)
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@NinjaOnTheGrind » 19 Mar '12, 5pm
What drove the conversion? Coupon or Google? - Affiliates or Google: Who Really Drove That Ecommerce Sale? - @sewatch [link]
@alexaloola1 » 19 Mar '12, 4pm
Ah, on gagne du pognon avec l'affiliation ? :-p [link]
@alphawolfSEO » 19 Mar '12, 4pm
Affiliates or Google: Who Really Drove That Ecommerce Sale ...: Even though you're feeling fancy, you're a pract... [link]
@SeanClark » 19 Mar '12, 4pm
Affiliates or Google: Who Really Drove That Ecommerce Sale? [link] < are you managing your margins...
@LeadCommerce » 19 Mar '12, 4pm
Interesting piece - [link]
@dearnaastra » 19 Mar '12, 3pm
RT @AliceMartin8: Affiliates or Google: Who Really Drove That Ecommerce Sale? by @CPC_Andrew [link] via @sewatch
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@alphawolfSEO » 19 Mar '12, 1pm
Affiliates or Google: Who Really Drove That Ecommerce Sale?: You type in [shop blue jeans] in Google to start. U... [link]
@Income_Google » 19 Mar '12, 1pm
Affiliates or Google: Who Really Drove That Ecommerce Sale?: What was a sale through Google organic is now attri... [link]
@ObanSEO » 19 Mar '12, 1pm
Ho do you think is driving #ecommerce sale? Affiliates or #Google? #ppc - [link]
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Affiliates or Google: Who Really Drove That Ecommerce Sale?: by Andrew Davis, March 19, 2012 Comments You're sho... [link]
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Ecommerce Retail End Goal: Save Money There’s no stopping this trend: shoppers will search for deals, coupons,... [link]
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