19 Mar '12, 7am

8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the lowest budget campaigns must be scalable and balance top-notch creative with ongoing analysis and optimization. Small and large PPC advertisers alike struggle to find just the right formula for their paid search campaigns. There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns. Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing platform. Each published a case study sharing results of their work with W3i, an application network and joint client. Through t...

Full article: http://searchenginewatch.com/article/2161607/8-Ad-Optimiz...

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8 Ad Optimization Expert Tips to Lift Paid Sear...

searchenginewatch.com 19 Mar '12, 7am

Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the ...

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modparade.com 20 Mar '12, 2pm

A highwaist houndstooth skinny pants design. This pants comes with a fasterner and concealed zipper as well as two side po...

Free Keyword Density Help: Website Analysis, Se...

websitesubmit.hypermart.net 18 Mar '12, 2pm

Keyword density is a major factor in how high your site will be listed in the search engine search results for your keywor...

Benefits vs. Features: What Makes a Better PPC Ad?

searchenginewatch.com 19 Mar '12, 11am

Before writing a PPC ad, you might find yourself with this dilemma: When should your PPC copy create a powerful mental ima...

The Hidden Lever In Paid Search Optimization

The Hidden Lever In Paid Search Optimization

searchengineland.com 21 Mar '12, 1pm

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle th...

Check Out @LevelNextMusic R&B artist @TaylorMallory NEW MUSIC VIDEO - #YouDoIT

Check Out @LevelNextMusic R&B artist @TaylorMal...

searchenginewatch.com 18 Mar '12, 3pm

Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by ...

3 Common PPC Ad Copy Flops

searchengineland.com 19 Mar '12, 1pm

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As c...

6 Interview Questions For Conversion Optimization Hires

6 Interview Questions For Conversion Optimizati...

searchengineland.com 15 Mar '12, 4pm

So you’re looking to hire someone to do conversion optimization on your team? Here are six interview questions that you mi...

2011 Search Engine Ranking Factors | SEOmoz:

seomoz.org 19 Mar '12, 9am

Todd Malicoat Most algorithmic penalties must be triggered by multiple negative variables surpassing a reasonably high thr...

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youngupstarts.com 20 Mar '12, 1am

Save social networking for home . There’s a time and a place to get on Facebook and tweet about your day, but it’s not at ...

5 Tips For Avoiding a Client Horror Story

5 Tips For Avoiding a Client Horror Story

searchenginejournal.com 19 Mar '12, 6pm

This post is written by Caitlin Krumdieck , the Head of Sales at Distilled. Here she shows you how to avoid accepting work...

Top SEO Tips on Multilingual Keywords

searchenginewatch.com 24 Mar '12, 11am

Achieving the perfect search engine optimization (SEO ) strategy for any website can often feel nigh on impossible. With G...

Why Search Marketers Are Losing Out With Search...

searchengineland.com 21 Mar '12, 1pm

Search retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your ...

How to Boost A Social Strategy On A Bite-Sized Budget: Tips from #SESNY: Welcome back to aimClear’s coverage of...

How to Boost A Social Strategy On A Bite-Sized ...

aimclearblog.com 21 Mar '12, 11am

Welcome back to aimClear’s coverage of #SESNY 2012! Though quite satiated from lunch, a room full of hungry marketers look...