19 Aug '14, 3pm

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith is a pretty small business (around 300 employees), and we develop software. You probably haven’t heard of TechSmith the company, but you may have heard of Snagit and Camtasia, both products we make. We’re not an agency or a YouTube Creator, but a brand. Compared to Mountain Dew, Oracle, Dove, Geico, or to a lot of companies highlighted at the ReelSEO Summit, we’re tiny. Our presence on YouTube is okay, we’re pushing 9,000 subscribers, and depending on the month over 100,000 estimated minutes watched per month (views are a nice vanity, we track them, but they’re not super important to us). We’re not in every store or the software that everyone must have (although we think everyone should use our tools anyway). So all of that to say, what does a small business take away from a conference like the ReelSEO Summit ? A lot more than can be written here, but I’ll leave ...

Full article: http://www.reelseo.com/5-lessons-small-brands-video-marke...

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