SgImpact.com

16 Mar '12, 7pm

Vitamin Water Calls On YouTube Sensations In New Commercial

Vitamin Water Calls On YouTube Sensations In New Commercial

It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them. If you’ve gone to a Regal Cinemas in the last year or so, you’ve probably seen an ad requesting that you silence your cell phone that stars Annoying Orange, Double Dream Hands, and Flea Market Montgomery, among others. The subtext of it is that these YouTube characters and phone apps are a big part of your life, but you have to let them go before the movie starts. Vitamin Water is using the same tack, and the results are almost Old Spice-ian. The Vitamin Water “Grab It By The Horns” Ad How many YouTube sensations can you find in this video? Front and center is Sexy Sax Man, whose impressive drive to play the sax intro to “Careless Whisper” in public places, bare-chested and sporting a mullet, went on to take in 13 million views since last year. ...

Full article: http://www.reelseo.com/vitamin-water-calls-on-youtube-sen...

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