16 Mar '12, 6pm

The Next Wave Of Google Algorithm Changes

It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on our industry interesting, but even more so the impact it has on user behavior. The Wall Street Journal’s coverage of changes to Google to get people to stay on site longer to compete against Facebook may actually be a bad strategy for Google and more importantly bad for people. The article implies Google is slowly moving to an answer engine to compete against Siri, and becoming more semantic in nature. While I think for the end user this may be a great idea, it may actually hurt Google financially and it will be interesting to see how this evolves. So how might this impact Google’s wallet? In the simplest terms Google’s revenue comes from clicks. The way the WSJ talks about these changes to the user experience, Google will provide more co...

Full article: http://www.searchenginejournal.com/the-next-wave-of-googl...

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