11 Aug '14, 1pm

Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to “cheat” the system with manipulative, blackhat SEO tactics. Yet there is one area where search itself still seems very primitive and inequitable: autocomplete. What Is Autocomplete? How Does It Work? Autocomplete (or “autosuggest”) refers to the search suggestions that appear as you type a query into the search box (shown above). According to Google , these suggested searches are “a reflection of the search activity of users and the content of web pages.” This is a bit vague, but it would be reasonable to assume that if searchers are frequently searching for a term, or if a term is frequen...

Full article: http://searchengineland.com/using-autocomplete-hijack-loc...

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