Google Research: Yes, You Still Need To Keep Buying Search Ads

Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this topic back in July of last year, when it concluded that paid search ads give you an 89% incremental lift in site visitors — incremental to the traffic you would normally get from your organic listings. Yes, it’s self-serving, in that Google has every incentive to encourage folks to spend on paid listings (they don’t earn from organic listings, after all), but it’s still interesting to consider. The company has just released an update to that original study , having expanded their research to include more advertisers and more testing scenarios. What’s stayed the same, almost, is the incremen...

Full article: http://searchengineland.com/google-research-yes-you-still...

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@owenpaun » 29 Mar '12, 10pm
I don't expect Google research to say otherwise ;) // Google Research: Yes, You Still Need To Keep Buying Search Ads [link]
@glenhorsley » 26 Mar '12, 11pm
RT @chrishaleua: Google Research: Yes, You Still Need To Keep Buying Search Ads [link] via @sengineland
@Earl_Thompson » 26 Mar '12, 12am
RT @livbarton: Google Research: paid search ads give you an 89% incremental lift in site visitors [link]
@sengineland » 25 Mar '12, 11pm
RT @Webmarketing123: Yes, you still need to keep buying search ads [link]
@WebScout_Mktg » 23 Mar '12, 7pm
Do I still need my PPC campaign? [link] thx @pamelaparker
@WebProfits » 22 Mar '12, 8am
How long will you need to utilise #PaidSearch and #SEO? Tip: The two are best used in conjunction [link] #AdWords #PPC
@w2scott » 21 Mar '12, 1am
Google Research: Yes, You Still Need To Keep Buying Search Ads [link] - should we question the source?
@Assess4Sales » 19 Mar '12, 8pm
Google Research: Yes, You Still Need To Keep Buying Search Ads [link] #seo #marketing #leads #sales
@UrbanRenstrom » 18 Mar '12, 12pm
Google Research: Yes, You Still Need To Keep Buying Search Ads [link] G would state this wouldn't they.
@BernieDancel » 17 Mar '12, 6pm
That lift can’t be replaced by alternate sourced traffic or organic yet… [link]
@BenT_BlaadY » 17 Mar '12, 7am
RT @ftheyab: Google Research: Yes, You Still Need To Keep Buying Search Ads [link] via @sengineland
@MarcelSendejo » 16 Mar '12, 7pm
RT @leadingreach: Google Research: Yes, You Still Need To Keep Buying Search Ads [link] via @sengineland
@AnthonyVanTrier » 15 Mar '12, 7pm
#Google #Research: Yes, You Still Need To Keep Buying Search Ads - [link] - #sea #searchads #onlineadvertising #futureofads
@andrea_hoover » 15 Mar '12, 7pm
RT @golocal_llc: Data from Google about the complimentary effects of ppc ads and Organic SEO efforts: [link] #localsearch
@GoLocal_LLC » 15 Mar '12, 7pm
Interesting data from Google about the complimentary effects of Paid Search ads and Organic SEO efforts: [link] #localsearch
@tcarroll76 » 15 Mar '12, 7pm
Interesting data from Google about the complimentary effects of Paid Search ads and Organic SEO efforts. [link]
@MarketerManMike » 15 Mar '12, 6pm
Relying solely on SEO? PPC still very impactful to web visitors according to new study [link]
@faheemday » 15 Mar '12, 4pm
@Google #Research: Yes, You Still Need To Keep Buying #Search #Ads [link] via @sengineland #digital #marketing
@DigitalMana » 15 Mar '12, 4pm
Google research shows paid search generates significant site traffic: [link] (Not so surprising, on a couple of levels.)
@MarketerManMike » 15 Mar '12, 3pm
Relying solely on SEO? Not cutting it for website visitors according to new study [link]
@buena_idea_mx » 15 Mar '12, 3pm
RT @sonarmediamx: A pesar del SEO debes anunciarte en AdWords | [link]
@Russelll » 15 Mar '12, 3pm
Interesting SEO Vs PPC research by....er Google...... hmmmmmm - [link]
@sonarmediamx » 15 Mar '12, 2pm
A pesar del SEO hay que seguir anunciándose en Adwords | [link]
@sonarmediamx » 15 Mar '12, 2pm
A pesar del SEO debes anunciarte en AdWords | [link]
@PlattFormEDU » 15 Mar '12, 1pm
Are paid ads still valuable for your institution? New study shows what happens in the absence of paid ads: [link]
@Clark_King » 15 Mar '12, 1pm
Self serving results that are probably true, LOL | "Google Research: Yes, You Still Need To Keep Buying Search Ads" | [link]
@wouterschikhof » 15 Mar '12, 1pm
The Effect of Stopping with Buying Search Ads [link]
@geilt » 15 Mar '12, 12pm
From @sengineland [link] CPC (PPC) Campaigns are important even after SEO picks up. This has always made sense. Brand Synergy.
@AccuraCast » 15 Mar '12, 12pm
I just left a comment on Google Research: Yes, You Still Need To Keep Buying Search Ads at Search Engine Land - [link]
@RobRouwenhorst » 15 Mar '12, 12pm
Interesting data on what happens if you drastically cut or pause paid search ads - [link] #googlechallenge
@dergarabedian » 15 Mar '12, 11am
#Google Research: Sí, usted todavía necesita seguir comprando anuncios relacionados a búsquedas [link]
@stevenlopresti » 15 Mar '12, 8am
Google research shows you still need to buy ads: [link] but advertisers are having none of it: [link] #ppc
@brianserup » 15 Mar '12, 8am
Interesting Google Research on how AdWords lifts overall site traffic: [link] @SearchEngineLand
@twalkley » 15 Mar '12, 2am
Very interesting article on PPC v SEO [link]
@KelseyLibert » 14 Mar '12, 10pm
Is your #SMB leveraging the benefits of rich snippets? Find out what you can do [link] via @SEOmoz by @selenavidya
@jenniferbrabson » 14 Mar '12, 8pm
RT @SZinsmeister: Oh Google and your secret sauce "Yes, You Still Need To Keep Buying Search Ads" [link]
@PhilipJGrom » 14 Mar '12, 8pm
RT @AlanZuckerman: Google Research: Yes, You Still Need To Keep Buying Search Ads [link] via @sengineland
@50champ » 14 Mar '12, 8pm
"GOOG: Yes, you still need to keep buying search ads." Paid and organic search are complementary efforts, if optimized. [link]
@SGreenough » 14 Mar '12, 7pm
Interesting Google Research: Do you still use AdWords in your Media Buys?[link] #ppc @searchengineland
@seotweetz » 14 Mar '12, 7pm
RT @scottewebb: Interesting results from Google on value of Paid Search, 85% increase over purely organic [link] via @sengineland #SEM #SEO
@scottewebb » 14 Mar '12, 7pm
Interesting results from Google on value of Paid Search, 85% increase over purely organic [link] via @sengineland #SEM #SEO
@tSunela » 14 Mar '12, 7pm
Paid Search Ads are still important! Find out why->[link] #ppc #advertising
@roadcomet » 14 Mar '12, 5pm
Google pushes paid search. So you get more clicks, but are they good ones? [link]
@MadeByPi » 14 Mar '12, 5pm
Google own research points to paid search ads adding an 89% incremental lift in site traffic - do you believe? [link]
@MKTdojo » 14 Mar '12, 4pm
Google Research: You Can't Get Rid of Google Ads with SEO, You Still Need To Keep Buying Search Ads [link] by @pamelaparker
@TylerDurbin » 14 Mar '12, 4pm
Google Research: Yes, you still need to keeping buying search ads. Here's a bunch of proof: [link]
@CaitlanWilliams » 14 Mar '12, 4pm
Google: Yes, U Still Need To Keep Buying Search Ads - might as well do it right - WITH VIDEO [link] via @sengineland
@mohammedalami » 14 Mar '12, 3pm
Google Research: About search Ads [link] not advertising with search ads ? if turned on, the incremental traffic about 79% !!
@LisaMylocopos » 14 Mar '12, 3pm
RT @w_illi_am: RT @MatyasGabor: Google Research: Yes, You Still Need To Keep Buying Search Ads [link]
@Joe_Isaacson » 14 Mar '12, 3pm
SEO will never die, in fact it is dramatically improving. But remember to build a brand worth searching. [link]