13 Mar '12, 7pm

Google Research: Yes, You Still Need To Keep Buying Search Ads

Google Research: Yes, You Still Need To Keep Buying Search Ads

Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this topic back in July of last year, when it concluded that paid search ads give you an 89% incremental lift in site visitors — incremental to the traffic you would normally get from your organic listings. Yes, it’s self-serving, in that Google has every incentive to encourage folks to spend on paid listings (they don’t earn from organic listings, after all), but it’s still interesting to consider. The company has just released an update to that original study , having expanded their research to include more advertisers and more testing scenarios. What’s stayed the same, almost, is the incremen...

Full article: http://searchengineland.com/google-research-yes-you-still...

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Google

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