13 Mar '12, 5pm

4 Reasons The Social Link Graph Will Have To Improve

4 Reasons The Social Link Graph Will Have To Improve

Those who are responsible for creating awareness of content take great pleasure seeing a shared link riding the waves across Twitter, Facebook, G+, or anywhere else the sharer wants to push it. And rightfully so. It is rewarding to see your efforts succeed and click traffic increase. But from a search results standpoint, there are aspects to the social link graph that make the playing field uneven and out of balance. The search engines have to know this, and hopefully are adapting and accounting for it before rewarding a site with higher search rank due to social signals. There are several bothersome aspects to the social link graph and its impact on search results that merit discussion. Here are a few examples. 1. Product Effectiveness Versus Human Nature Take a look at the Facebook page for Pepsi , and you find close to 8 million Likes. Coca-Cola’s page has 40 million Li...

Full article: http://searchengineland.com/4-reasons-the-social-link-gra...

Tweets

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you can check this link

you can check this link

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