4 Reasons The Social Link Graph Will Have To Improve

Those who are responsible for creating awareness of content take great pleasure seeing a shared link riding the waves across Twitter, Facebook, G+, or anywhere else the sharer wants to push it. And rightfully so. It is rewarding to see your efforts succeed and click traffic increase. But from a search results standpoint, there are aspects to the social link graph that make the playing field uneven and out of balance. The search engines have to know this, and hopefully are adapting and accounting for it before rewarding a site with higher search rank due to social signals. There are several bothersome aspects to the social link graph and its impact on search results that merit discussion. Here are a few examples. 1. Product Effectiveness Versus Human Nature Take a look at the Facebook page for Pepsi , and you find close to 8 million Likes. Coca-Cola’s page has 40 million Li...

Full article: http://searchengineland.com/4-reasons-the-social-link-gra...

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@HiDef_Music1 » 28 Mar '12, 1pm
RT @Allen_Wallace: 4 Reasons The Social Link Graph Will Have To Improve [link] #smallbusinessmarketing #socialmedia #socialmediamarketing
@Allen_Wallace » 28 Mar '12, 1pm
4 Reasons The Social Link Graph Will Have To Improve [link] #smallbusinessmarketing #socialmedia #socialmediamarketing
@Charlessipe » 22 Mar '12, 3am
Good article on the weaknesses of the social link graph [link] via Search Engine Land
@DeanMBB » 21 Mar '12, 9am
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@ericestrait » 21 Mar '12, 4am
RT @AudienceCreator: 4 Reasons The Social Link Graph Will Have To Improve [link]
@BrentRangen » 20 Mar '12, 12pm
RT @stonetemple: 4 Reasons the Social Link Graph Will Have to Improve [link] RT @blueglass
@stonetemple » 20 Mar '12, 12pm
4 Reasons the Social Link Graph Will Have to Improve [link] RT @blueglass
@UTstartup » 15 Mar '12, 7pm
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@cinnamon_carter » 15 Mar '12, 5pm
RT @JimHarris: 4 Reasons The Social Link Graph Will Have To Improve [link]
@TerriJenkins » 14 Mar '12, 11pm
4 Reasons The Social Link Graph Will Have To Improve [link] <<As usual, an excellent piece by Eric Ward.
@osuiloveyou » 14 Mar '12, 8pm
Great Read! RT @nateriggs: Hmm. Has got me thinking... 4 Reasons The Social Link Graph Will Have To Improve [link]
@nateriggs » 14 Mar '12, 7pm
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@ramitnarang » 14 Mar '12, 4pm
RT @danielhollerung: 4 Reasons The Social Link Graph Will Have To Improve [link]
@NickErskineShaw » 14 Mar '12, 3pm
RT @jankudan: Some brands don't fit social media [link] "If you sell grain elevators in Iowa, your Twitter feed is going to be very lonely."
@jankudan » 14 Mar '12, 3pm
Some brands don't fit social media [link] "If you sell grain elevators in Iowa, your Twitter feed is going to be very lonely."
@shellshockuk » 14 Mar '12, 3pm
@sengineland link week time again yay! from @ericward [link]
@ChraveTech » 14 Mar '12, 2pm
Great article from @ericward (as usual) ---> 4 Reasons The Social Link Graph Will Have To Improve [link] via @sengineland
@Digital_JB » 14 Mar '12, 2pm
It has an impact, but doesn't consider all online factors ... 4 Reasons The Social Link Graph Will Have To Improve [link]
@marketers_coop » 14 Mar '12, 1pm
_Take a look at the Facebook page for Pepsi, and you find close to 8 million Likes. Coca-Cola’s page has 40 million Lik [link]
@SocialPMChick » 14 Mar '12, 12pm
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@cathylada » 14 Mar '12, 12pm
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@ChadPollitt » 14 Mar '12, 12pm
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@mediadonis » 14 Mar '12, 10am
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@FannaShare » 14 Mar '12, 10am
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@jp_camacho » 14 Mar '12, 10am
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4 Reasons The Social Link Graph Will Have To Improve [link] RT @meetmikemorgan via @sengineland
@pushonltd » 14 Mar '12, 9am
How the Social Link Graph can and should improve - [link] (a good read from @sengineland)
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RT @Webmarketing123: 4 Reasons The Social Link Graph Will Have To Improve [link] via @sengineland
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@AMartinezRamos » 14 Mar '12, 12am
SELand says 4 Reasons The Social Link Graph Will Have To Improve: Those who are responsible for creating awarene... [link]
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@pinstripetwit » 13 Mar '12, 11pm
4 Reasons The Social Link Graph Will Have To Improve: So the reality then is we can't all be Skittles (21 millio... [link]
@WordsBySusan » 13 Mar '12, 10pm
#SMSEO: @ericward on the social link graph & its effect on search results [link]
@RiseTrainer » 13 Mar '12, 10pm
Great post! | 4 Reasons The Social Link Graph Will Have To Improve [link] via @sengineland
@InstantSEOElite » 13 Mar '12, 9pm
4 Reasons The Social Link Graph Will Have To Improve: The search engines have to know this, and hopefully are ad... [link]
@janeaschaef » 13 Mar '12, 9pm
Limitations of social links: preparation H and grain elevators, [link]
@mblumenthal » 13 Mar '12, 9pm
RT @w2scott @doncampbell 4 Reasons The Social Link Graph Will Have 2 Improve [link] -Why it will be just one signal among many
@JShehata » 13 Mar '12, 9pm
RT @w2scott: RT @doncampbell: 4 Reasons The Social Link Graph Will Have To Improve [link]
@w2scott » 13 Mar '12, 9pm
RT @doncampbell: 4 Reasons The Social Link Graph Will Have To Improve [link]
@cberdie » 13 Mar '12, 8pm
This is a thoughtful article on the challenges of including social indicators in search. [link] Like lice treatment?
@affilate0331 » 13 Mar '12, 8pm
4 Reasons The Social Link Graph Will Have To Improve: It is rewarding to see your efforts succeed and click traf... [link]
@SocialTycoons » 13 Mar '12, 8pm
4 Reasons The Social Link Graph Will Have To Improve: But from a search results standpoint, there are aspects to... [link]
@suegrimm » 13 Mar '12, 7pm
This is why I'm skeptical of social and search - 4 Reasons The Social Link Graph Will Have To Improve [link] via @sengineland