12 Mar '12, 4pm

A Framework To Answer The Question "Should I Be On…?"

A Framework To Answer The Question "Should I Be On…?"

The service now becomes a primary channel and so your investment in it goes up. The size of your business, the number of employees, the industry you're in, your marketing and outreach budget; all these come into play in determining exactly how many resources you want to put toward a channel but in general you're looking at an absolute minimum of 1 hour per month per primary channel to maintain some sort of presence. A realistic expectation that looks at channel first and availability of resources second will see you put 15-20 minutes per business day toward a primary channel.

Full article: http://www.searchenginepeople.com/blog/should-i-be-on.html

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