12 Mar '12, 2pm

Survey Paradox: People Like Google But Not What It’s Doing

Survey Paradox: People Like Google But Not What It’s Doing

Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising . In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn’t necessarily a contradiction or paradox in the abstract, but it is when you consider that the most popular search engine is moving aggressively in a direction most people say they don’t want search to go.

Full article: http://searchengineland.com/survey-paradox-people-like-go...

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