12 Mar '12, 1pm

How To Get The IT Team On Your Side

How To Get The IT Team On Your Side

Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not in a particularly giving mood. Welcome to IT - please enter at the door So, how do you get the IT team to work with you? Work with them. Make A Case For Growth Why is IT treated like garbage? Same reason SEOs are: We’re both seen as a cost center, not a value generator. So try something like this: Figure out the total ‘universe’. Dig up the total search numbers for your space – the available ‘clicks’. Then, get the total number of non-branded organic visits to your site. Find the difference between the two. Calculate the percentage of organic search visitors who become customers… …and the ...

Full article: http://searchengineland.com/how-to-get-the-it-team-on-you...

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