How To Get The IT Team On Your Side

Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not in a particularly giving mood. Welcome to IT - please enter at the door So, how do you get the IT team to work with you? Work with them. Make A Case For Growth Why is IT treated like garbage? Same reason SEOs are: We’re both seen as a cost center, not a value generator. So try something like this: Figure out the total ‘universe’. Dig up the total search numbers for your space – the available ‘clicks’. Then, get the total number of non-branded organic visits to your site. Find the difference between the two. Calculate the percentage of organic search visitors who become customers… …and the ...

Full article: http://searchengineland.com/how-to-get-the-it-team-on-you...

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@seotweetz » 10 Apr '12, 4pm
RT @dschulenberg: Great tips to overcome the enterprise #SEO deadzone [link] How To Get The IT Team On Your Side via @sengineland @portentint
@dschulenberg » 10 Apr '12, 4pm
Great tips to overcome the enterprise #SEO deadzone [link] How To Get The IT Team On Your Side via @sengineland @portentint
@seotweetz » 15 Mar '12, 12pm
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@hoopsforlife » 15 Mar '12, 4am
How To Get The IT Team On Your Side. The bigger the co...the harder it is to pry a few tiny SEO tweaks... @sengineland [link]
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@marlboros05 » 13 Mar '12, 3pm
RT @iProspect: Getting IT buy-in for #SEO. [link] 1-This article made me lol. 2-It's accurate, some companies really struggle. ^JM
@iProspect » 13 Mar '12, 2pm
Getting IT buy-in for #SEO. [link] 1-This article made me lol. 2-It's accurate, some companies really struggle. ^JM
@GokmenAltinkulp » 13 Mar '12, 9am
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@ShaunMarshall7 » 13 Mar '12, 9am
RT @Portent: "So, how do you get the IT team to work with you? Work with them." [link] New @sengineland post from @portentint
@1stwebdeveloper » 13 Mar '12, 9am
So, how do you get the IT team to work with you? Work with them." [link] New @sengineland post from @portentint
@seotweetz » 13 Mar '12, 3am
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@ecler » 13 Mar '12, 3am
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As an SEO expert, How To Get The IT Team On Your Side [link]
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How To Get The IT Team On Your SideSearch Engine Land [link]
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seo updates How To Get The IT Team On Your Side [link] [link]
@VTotino » 12 Mar '12, 7pm
How To Get The IT Team On Your Side [link] via @sengineland Great article for help in getting past that IT wall.
@sujanpatel » 12 Mar '12, 7pm
Must Read for in-house SEO's: How To Get The IT Team On Your Side [link]
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It is always good to be friend with IT : [link]
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How to Get IT to See It the SEO Way: [link]
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How To Get The IT Team On Your Side (Searchengineland - 244 retweets) [link]
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