12 Mar '12, 1pm

Kony 2012: Lessons for Video Marketers

The top video in the Viral Video Chart is Kony 2012 , “a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.” Uploaded on March 5, this video had over 69.8 million views as of the time of the writing of this column six days later. Created in-house by Jason Russell, KONY 2012 had been shared more than 7.6 million times on Facebook as of Sunday morning, according to the Viral Video Chart , and embedded in more than 6,200 blogs. According to Google News, 4,950 news sources have written stories about “KONY 2012.” The phenomenal success of this film shatters some myths about viral videos and teaches some other important lessons for video marketers. Conventional wisdom says that videos need to be short and funny in order to go viral. Well, KONY 2012 ...

Full article: http://searchenginewatch.com/article/2158539/Kony-2012-Le...

Tweets

Make Kony Famous cc: @siwon407 @donghae861015

songofstyle.blogspot.com 12 Mar '12, 2am

research.. “The organization behind Kony 2012 — Invisible Children Inc. — is an extremely shady nonprofit that has been ca...

Hit 'Kony 2012' video of little help, say Ugand...

straitstimes.com 12 Mar '12, 12pm

A short film that recounted atrocities carried out by Uganda's brutal rebels, in particular Joseph Kony (above), has been ...

The Weekly Online Video News Round Up – KONY Ed...

reelseo.com 11 Mar '12, 6pm

In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the onlin...

The Weekly Online Video News Round Up – KONY Ed...

reelseo.com 11 Mar '12, 6pm

In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the onlin...

The Weekly Online Video News Round Up – KONY Ed...

reelseo.com 11 Mar '12, 6pm

In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the onlin...

Fun With YouTube Analytics: The Top Videos And The KONY Phenomenon

Fun With YouTube Analytics: The Top Videos And ...

reelseo.com 13 Mar '12, 9pm

One of the most important aspects of The YouTube Creator Playbook is YouTube Analytics, which went from a passing mention ...

The Powerful KONY 2012 Video – What Can We Learn From It?

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reelseo.com 08 Mar '12, 7pm

We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth. But its reach ...

Ugandans get their first glimpse at Kony video ...

todayonline.com 15 Mar '12, 11am

LIRA (Uganda) - Few faces evoke more hatred and fear in northern Uganda than Joseph Kony, one of Africa's most wanted men ...

SPONSOR MESSAGE: Social Marketing For Search Ma...

searchengineland.com 15 Mar '12, 7pm

is a news and information site covering search engine marketing, searching issues and the search engine industry. Special ...

New blog entry and it's related to Kony!!

xiaxue.blogspot.com 13 Mar '12, 9pm

Today's blog entry is going to be wordy and long. If you are the sort of person who hates reading and would rather be look...

Uganda responds to Kony 2012 video with own video - San Francisco Luxury News

Uganda responds to Kony 2012 video with own vid...

sfluxe.com 18 Mar '12, 4am

1 of 2. Residents watch the premiere of ”Kony 2012”, a 30-minute YouTube film created by the nonprofit group Invisible Chi...

What exacly is Kony 2012? Find out: #Kony2012 #Uganda

What exacly is Kony 2012? Find out: #Kony2012 #...

ecorazzi.com 08 Mar '12, 10pm

According to the organization’s website, the film was created to bring awareness to the war crimes committed in Uganda and...

{New Blog Post} Kony 2012: Do we ever think abt the thousands of kids out there who nvr feel safe? #KONY2012 @Invisible

{New Blog Post} Kony 2012: Do we ever think abt...

storyofbing.com 07 Mar '12, 6pm

This video is going viral at the moment. A year ago, if I had watched something like this, I would have said to myself, Aa...

Blogged about the Stop Kony Movement! #stopkony

noelboyd.com 08 Mar '12, 7am

I've been seeing the 'Stop Kony Movement' pop up everywhere! Being the nosy Singaporean that I am, I just needed to find o...