Kony 2012: Lessons for Video Marketers

The top video in the Viral Video Chart is Kony 2012 , “a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.” Uploaded on March 5, this video had over 69.8 million views as of the time of the writing of this column six days later. Created in-house by Jason Russell, KONY 2012 had been shared more than 7.6 million times on Facebook as of Sunday morning, according to the Viral Video Chart , and embedded in more than 6,200 blogs. According to Google News, 4,950 news sources have written stories about “KONY 2012.” The phenomenal success of this film shatters some myths about viral videos and teaches some other important lessons for video marketers. Conventional wisdom says that videos need to be short and funny in order to go viral. Well, KONY 2012 ...

Full article: http://searchenginewatch.com/article/2158539/Kony-2012-Le...

Tweets

@MotionMedia » 30 Mar '12, 4am
"While most videos are either amusing or boring, they aren't the most shared, and don't go viral." | [link] | Kony 2012
@MotionMedia » 23 Mar '12, 1pm
"...evoking positive emotions (exhilaration, hilarity, astonishment, happiness, inspiration) triggers sharing [link]
@MotionMedia » 20 Mar '12, 11am
Kony 2012: "it's content that makes us laugh or cry" [link]
@GiantRoboTravis » 17 Mar '12, 3am
Invisible Children raises the bar with the #KONY video. #VIRAL #YOUTUBE [link]
@takesixty » 16 Mar '12, 7pm
Discussing now: 'As a social media exercise, th...' on [link] [link]
@Sagar_Thakur » 14 Mar '12, 5am
RT @ClickZAsia: Kony 2012: Lessons for Video Marketers by @gregjarboe [link]
@veriatweet » 13 Mar '12, 8pm
#Kony2012: Lessons for Video Marketers (& screen media folk) [link]
@SEWvideo » 13 Mar '12, 5pm
RT @seoaus2010: Lessons are good, any day | Kony 2012: Lessons for Video Marketers by @gregjarboe [link] via @sewatch
@TheNoahBallard » 13 Mar '12, 4pm
RT @YALiberty: An interesting article about why videos like #Kony2012 go viral: [link] | #yal #tlot #tcot
@YALiberty » 13 Mar '12, 4pm
An interesting article about why videos like #Kony2012 go viral: [link] | #yal #tlot #tcot
@jenle82 » 13 Mar '12, 3pm
Provoking laughter in video content is the best way to go viral. Kony 2012: Lessons for Video Marketers by @gregjarboe [link]
@seoaus2010 » 13 Mar '12, 3pm
Lessons are good, any day | Kony 2012: Lessons for Video Marketers by @gregjarboe [link] via @sewatch
@go2jumpbrasil » 13 Mar '12, 12pm
Kony 2012 [link] e o marketing por trás do vídeo. #
@kohlirahul » 13 Mar '12, 11am
#marketinggossip Kony 2012: Lessons for video marketers and something to ponder about if you are a CSR advocate [link]
@Plavid » 13 Mar '12, 10am
Kony 2012: i segreti del successo [link] #viralvideo #viralmarketing
@christachi » 13 Mar '12, 10am
RT @Kantar_Media: #Kony2012: Lessons for Video Marketers via @SEWatch [link]
@victor_LD » 13 Mar '12, 9am
75 millions view in 7 days by the way. - Kony 2012: Lessons for Video Marketers [link] by @gregjarboe
@SEW_social » 13 Mar '12, 6am
RT @parthabha: Research: Videos that evoke laughter, anger, crying, shock are most likely to be shared by @gregjarboe [link]
@parthabha » 13 Mar '12, 6am
Research: Videos that evoke laughter, anger, crying, shock are most likely to be shared by @gregjarboe [link] via @sewatch
@emanyueru » 13 Mar '12, 1am
Interesting video sharing insights from the #kony2012 campaign: [link]
@ukseoguy » 12 Mar '12, 11pm
Video Marketing Lessons based on Kony 2012 - [link]
@amii1989 » 12 Mar '12, 10pm
What Kony 2012 can teach video marketers. [link]
@sewatch » 12 Mar '12, 10pm
RT @natyack: I hope there's more research on this in the future: Kony 2012: Lessons for Video Marketers by @gregjarboe [link]
@MarcomsDigital » 12 Mar '12, 9pm
RT @Markyphillips: One of those posts saying what you can learn from Kony 2012 [link]
@DavidIanGray » 12 Mar '12, 9pm
Can be easily abused, a bit scary RT @Tzeporah: Want to go viral? Make us laugh or cry. re Kony2012 @gregjarboe [link]
@Tzeporah » 12 Mar '12, 9pm
Want to go viral? Make us laugh or cry. Great article. Lessons for Video Marketers re Kony2012 @gregjarboe [link] #climate
@sewatch » 12 Mar '12, 9pm
RT @JenDouglass: Interesting perspectives on viral videos & Kony 2012 as a case study by @gregjarboe [link]
@KSVBoston » 12 Mar '12, 8pm
#Kony2012 has officially become the fastest growing viral video in history. Learn why it is so successful: [link]
@PrinceEgyptien » 12 Mar '12, 8pm
RT @HorizonTweet: Marketing lessons to learn from the #Kony2012 video at [link]
@HorizonTweet » 12 Mar '12, 8pm
Marketing lessons to learn from the #Kony2012 video at [link]
@CMPMiami » 12 Mar '12, 8pm
Kony 2012... the viral lessons - among others [link]
@rohan9007 » 12 Mar '12, 7pm
Kony 2012: Lessons for Video Marketers: According to Google News, 4950 news sources have written stories about “... [link]
@sixestate » 12 Mar '12, 7pm
What we can learn about viral videos from Kony 2012 [link]
@Fuzzagent » 12 Mar '12, 6pm
#fb #facebook Kony 2012: Lessons for Video Marketers - The phenomenal success of the “Kony 2012” film shatters some ... [link]
@sewatch » 12 Mar '12, 6pm
RT @ExaByzness: Lessons for video marketers from the most viral video of all time Kony 2012 ~ @sewatch [link] #viral #marketing
@sewatch » 12 Mar '12, 6pm
RT @IMGeniusDigital: Any excuse to talk about Kony 2012 is fine by me: Lessons for Video Marketers by @gregjarboe [link]
@LeviMcPherson » 12 Mar '12, 5pm
Kony 2012: Lessons for Video Marketers: Register now for SES New York 2012 March 19-23. SES New York is... [link] #results
@ExaByzness » 12 Mar '12, 5pm
Lessons for video marketers from the most viral video of all time Kony 2012 ~ @sewatch [link] #viral #marketing
@VFrandsen » 12 Mar '12, 5pm
Kony 2012: Lessons for Video Marketers [link] GREAT INFO ! via @sewatch
@JenDouglass » 12 Mar '12, 5pm
Interesting perspectives on viral videos & Kony 2012 as a case study by @gregjarboe [link] via @sewatch
@natyack » 12 Mar '12, 5pm
I hope there's more research on this in the future: Kony 2012: Lessons for Video Marketers by @gregjarboe [link] via @sewatch
@mbaradell » 12 Mar '12, 5pm
Viral right now: Kony 2012-Lessons for Video Marketers [link] via: @sewatch
@dogscampsummit » 12 Mar '12, 5pm
Kony 2012: lições aos profissionais de marketing audiovisual - [link] #kony2012
@Markyphillips » 12 Mar '12, 4pm
One of those posts saying what you can learn from Kony 2012 [link]
@Lauren_Reports » 12 Mar '12, 4pm
Kony 2012: Lessons for Video Marketers [link] #Facebook
@sewatch » 12 Mar '12, 4pm
RT @JohnThyfault: Kony 2012: Lessons for Video Marketers by @gregjarboe [link] via @sewatch Great analysis of how a video can go viral
@JavierTedesco » 12 Mar '12, 4pm
Kony 2012: Lessons for Video Marketers by @gregjarboe [link] vía @sewatch & @localbumpup
@iagdotme » 12 Mar '12, 4pm
Kony 2012: Lessons for Video Marketers [link] #HotOffThePress
@slichti » 12 Mar '12, 4pm
Short & funny not key to viral videos. So what is? [link]
@FrankSanchez » 12 Mar '12, 4pm
You might like this Kony 2012: Lessons for Video Marketers #sew [link]