The Huge Untapped Potential of Q&A Content for SEO

The Huge Untapped Potential of Q&A Content for SEO | SEOmoz:

Great post. Q&A is the majority of our site by any measure (PV, landing UU, content) and we have over 193,000 answers posted by Dermatologists, Plastic Surgeons and Cosmetic Dentists with thousands more added each week. I met with Joel Spolsky earlier this year (we are both Yale CS grads), and he commented that he was surprised by our traction in medical because sites with a very low reciprocity rate (% of users who both ask and answer questions) never worked out as a StackExchange site. Our recipirocity rate is 0% because we prevent doctors from asking questions (although editors can post it on their behalf) and prevent non board certified doctors from answering questions. We launched without those restrictions but had to put them in to avoid self-promotional questions and answers. Adding Q&A to an existing community makes sense -- the key will be figuring out the incenti...

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