31 Jul '14, 6pm

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

There are many levels of outreach, and brands shouldn't be afraid to contact those in their community who they feel would positively respond to that outreach. Don't just reach out to a big-name YouTuber just because they are a big name. Really take the time to search for channels and creators that have a solid, engage community around them that may actually benefit you more in the long run. Brands should also be prepared to give as much control as possible to the creator. If there is payment involve, then of course both parties should work together on an approval process. But, if the brand is relying on the goodwill of the creator, it pays not to stifle them.

Full article: http://www.reelseo.com/influencers-video-marketing-campai...

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