31 Jul '14, 9pm

Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

The update does appear to have reduced duplication between the organic and local results. After the October 2013 update that ended blended results, a number of sites were seeing both organic and local pack results. Those seem to have been reduced to one or the other. The directories, at least anecdotally, appear to have benefited from the change. On many searches the radius of the “view port” of the Map has changed. This obviously leads to an effective ranking shake up as the businesses visible within the view have changed. On some searches we are seeing cross geo border expansion of the port and on others a reduction in the radius, totally excluding the locations in the burbs. Whether this is a cause or effect, we simply can’t yet tell but it does lead to turmoil in the rankings. One could group this update with a number of other recent Google updates that have reduced vi...

Full article: http://searchengineland.com/experts-weigh-googles-pigeonl...

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