11 Mar '12, 7pm
Archives: How to Integrate Advertising into Your Blog
Once you can prove to an advertiser you have the traffic they want, the next thing you want is to create a space that is advertiser friendly. If you haven’t read Patrick Gavin’s post on “blog advertising is broken and how to fix it “, I suggest you do, he does a really good job at explaining it from an advertisers point of view. Simply put what an advertiser wants is traffic that is on target for their market, and prime real estate to put their ads in. If you are going to offer 125 buttons they better be above the fold. Masthead ads are ok, but the more integral they are the better. Leaderboard ads above the masthead are okalmost useless, leaderboard ads in the masthead are better, and leaderboard ads in the top or bottom of the post are much more attractive.