31 Jul '14, 4pm

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those ideas and fads it calls "Trends." For all of its ideas and accomplishments, Yelp is still a niche website. The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Yelp Trends Yelp puts a lot of effort into helping users identify what's popular in their local areas. The site already publishes a weekly list of what's hot in one's local area, based on local reviews. It's also provided heat maps and emailed newsletters. Yelp Trends represents a new way of looking at all of the data the company has. It harkens back to Yelp's true purpose: finding what's hip in your area. You use Yelp Trends like any other search engine, except you...

Full article: http://searchenginewatch.com/article/2358303/Yelp-Trends-...

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