31 Jul '14, 2pm

How Are Search Marketers Using Twitter in 2014? by @jaysondemers

For publishers looking to get their content shared by these influencers, it’s important to understand the types of content SEMs typically share. Perhaps not surprisingly, search marketers overwhelmingly prefer to share industry media: from sources like Search Engine Journal, Search Engine Watch, Marketing Land, and Mashable. Only around 29% of SEMs shared content from mainstream media outlets like Forbes, The New York Times, The Wall Street Journal, and Inc.com. In terms of social sources, search marketers are most likely to share content from YouTube, SlideShare, Instagram, and LinkedIn. This is important information for those hoping to have their social content shared by these influencers. You need to produce high-quality visual content, which is more likely to be noticed and shared in these circles.

Full article: http://www.searchenginejournal.com/search-marketers-using...

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