31 Jul '14, 1pm

Use Contextual Data To Gain A Competitive Search Marketing Advantage

Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for marketers to gain a competitive advantage based on outside trends that may be unique to their industry or business. For example, think of the oft-cited (albeit unfeasible) use case of a person getting pinged with a location-based offer just as they walk by a coffee shop. Or the pharmaceutical company that ramps up their marketing spend as they see flu trends pick up in certain areas of the country. Or the technologically-proficient umbrella marketer who has the ability to deliver the right ad, at the right place, and at the right time… specifically, just before a downpour hits the poor ...

Full article: http://searchengineland.com/using-contextual-data-gain-co...

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