31 Jul '14, 11am

How to Create a Social Media Friendly Landing Page

How to Create a Social Media Friendly Landing Page

Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. We love them for browsing, but is there something we could do to get our browsing friends to commit? Be honest, you have pockets of social media connections that do the very same thing. They love to engage with you in their favorite social media space. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention. Could the problem lie with where they land on the site when they come to visit? There ofte...

Full article: http://searchenginewatch.com/article/2358036/How-to-Creat...

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