31 Jul '14, 1pm

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal. To save time, keep costs in line, and unearth the most relevant insights, brand marketers must identify the key performance indicators (KPIs) that actually matter. With those KPIs in hand, marketers can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. First, let's look at the local SEO KPIs you should track and measure for the greatest success and impact on ROI. 1. Check Ranking on Search Engines (Google, Yahoo and Bing) My last Search Engine Watch column discussed "The Big 3" search engines account fo...

Full article: http://searchenginewatch.com/article/2358003/Defining-Loc...

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Defining Local SEO KPIs & How to Measure Them f...

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