PPC: How to Tap Into the Power of the Persona
Personas have been used in marketing and advertising for years and are the foundation of any user-centered marketing plan....
(SEO vs. PPC Debate -- Which Do You Prefer?)
SEO or PPC , which is better? That was one great debate at SES London which included excellent arguments from the SEO camp...
PPC Joke: How Do You Tell A Client 80% Of Their...
PPC Joke: How Do You Tell A Client 80% Of Their Spend Is Wasted? Answer: “We have a big win coming up!” hehe . I don’t nor...
Object#tap - Video Explanation of the tap metho...
Yields x to the block, and then returns x. The primary purpose of this method is to “tap into” a method chain, in order to...
Adcenter doesn't provide CPA - Search Engine Wa...
Yahoo Search Marketing (PPC Ads) Yahoo Web Search Yahoo Paid Inclusion Yahoo Publisher Network Yahoo Directory Other Yahoo...

The PPC vs SEO Debate – It Should Be About Doll...
The effectiveness of PPC and SEO each varies from site to site. However, the effectiveness of PPC often can be maximized b...
Use PPC to Enhance Your SEO: Sure, pay per clic...
Sure, pay per click advertising (PPC) and search engine optimization (SEO) offer different means to the same end (to get y...

Pruning an Overgrown PPC Campaign
Spring is nearly here. Spring is the time to clean up after winter’s mess: we clear out last year’s weeds and leaves from ...

Hot Off The Press: PPC News, Tips & Tools From ...
Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark w...

PPC Split Testing: Who, What, Why & How
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. If you have n...

How People Power (& Personalize) Bing’s Social ...
Yiu also stressed the importance of fresh content in search results. Being a former member of the Yahoo Search team, it ha...

Check Out @LevelNextMusic R&B artist @TaylorMal...
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by ...
PPC Ad Optimization: 6 Top Elements to Test
Everyone knows the importance of testing and optimizing ads, yet no one seems to be doing it as often as they’d like to. A...
Benefits vs. Features: What Makes a Better PPC Ad?
Before writing a PPC ad, you might find yourself with this dilemma: When should your PPC copy create a powerful mental ima...