30 Jul '14, 12pm

How to Perfect Your Google Analytics Goals by @tdevalk

How to Perfect Your Google Analytics Goals by @tdevalk

When the prices of your products can differ, you simply take the average order value of the last period (at least one month). This way you’ll have a general estimate of what each order will earn you, on average. When people don’t pay up front, there’s always a percentage of people that simply won’t pay, even after requesting the service. You’ll have to find out what that percentage is. If your service costs $100, and 40% of the people won’t pay, your assigned value should be set to $60. Things that don’t have a direct value to them, such as newsletter signups or social media shares, can still earn you money in the end. This is what people call ‘lead generation’. The best way to assign relative values would be if you knew the lead conversion rates. This means you know how many social media shares, for instance, it takes to sell one of your products/services. If it’s 1%, thi...

Full article: http://www.searchenginejournal.com/make-perfect-google-an...

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