30 Jul '14, 11am

3 Ways to Extend Your Products Into Social This Holiday

If you ask retail marketers where they will be sending their product feed this holiday season, nearly all of them will say Google Product Listings Ads (PLA). Many will list off comparison shopping engines (CSEs) like Shopzilla, Shopping.com, and The Find, or online marketplaces like Ebay, Amazon, and Sears. Most retail marketers, however, won't list social shopping sites like Pinterest and Polyvore. Given those sites' increasing contribution to brand and product discovery, they represent a huge revenue opportunity for retailers this holiday season. In fact, Pinterest alone drives nearly 6 percent of social referral traffic , according to Shareaholic. Many social sites already do accept retail product feeds through offerings such as Pinterest Rich Pins and Polyvore for Brands and Retailers . However as of this summer very few retailers are incorporating their feeds into the...

Full article: http://searchenginewatch.com/article/2357820/3-Ways-to-Ex...

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