29 Jul '14, 3pm

Negative SEO: How to Know if You’ve Been a Victim

Negative SEO: How to Know if You’ve Been a Victim

Negative SEO happens and it’s something that can be used against you anytime, no matter what industry you are in. This post will help you quickly identify if you’ve been a victim of negative SEO and provides tips on how to overcome it. Good SEO vs. Negative SEO There’s good SEO and then there’s bad SEO . Just as good chemistry can be used for dark purposes (cue Walter White ), negative SEO can be used nefariously and refers to the worst kind of SEO possible: The intentional act of over-optimizing or spamming a site in order to lower its rankings in search results. It’s bad stuff, not the kind of thing you or your agency should ever engage in. Good SEO is considered a highly ethical practice, when it’s employed to help quality sites with great content to establish well-deserved rankings through following developer best practices and Google’s quality guidelines. It’s also et...

Full article: http://www.verticalmeasures.com/search-optimization/negat...

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