29 Jul '14, 2pm

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl: The World Cup turned out

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl: The World Cup turned out

The World Cup turned out to be the prime global marketing event of the year, and arguably the biggest marketing event of all time. The Super Bowl is, of course, the annual Belle of the Advertising Ball. Both sporting events attracted millions in sponsorship and merchandising rights, and we at marketing tech company Unruly tracked the most-shared branded videos from both tentpole events. Videos were ranked by the total number of shares (though we also track views like others) because this is the true measure of social currency, buzz and advocacy. 5 Key Marketing Findings From the 2014 World Cup and Super Bowl Below are 5 key social video findings from the tournaments that brands can learn from as they launch their next tentpole marketing event. For further inspiration, you can check out the most shared ads of the week here. #1 Launch Timing is Everything The top-shared ads ...

Full article: http://www.reelseo.com/5-social-video-facts-world-cup-sup...

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