29 Jul '14, 3pm

Run Your Established SEO Like PPC & Maximise ROI Long-Term

Two to three months into a new search engine optimization SEO campaign, many businesses see a major, one-time traffic boost as a result of technical fixes. URL consolidation, canonicalising inadvertent duplication, 301 redirecting legacy URLs, 404 tidy-ups, and multinational SEO localisation can all create significant performance boosts for poorly configured sites. But the biggest SEO gains often require a more profound shift in strategy that continues to deliver improvement day after day, for the entire duration of your SEO campaign. One way to achieve this involves taking the same weekly approach to your SEO strategy as a PPC manager would for an SEM campaign. Persistence Pays Off SERP Query Reports In PPC, your campaign lives and dies with your search query reports. Within these, you drill down into the queries triggering your ad and the landing page’s performance in co...

Full article: http://searchengineland.com/run-established-seo-like-ppc-...

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