29 Jul '14, 3pm

Ratings Come To Google Product Listing Ads In The US

Ratings Come To Google Product Listing Ads In The US

Spotted in a test back in May , product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google search and Google Shopping. Mike Capsambelis, Product Manager of Google Shopping said in the announcement : We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads. Merchants targeting the United States have until October to share all their review data with Google in order for ratings to appear in PLAs. However, Google is instituting a grace period be...

Full article: http://searchengineland.com/ratings-come-google-product-l...

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