29 Jul '14, 12pm

Google: Moving A Site Has No Long Term Negative Impact

301 redirects count as a nested layer of linking... Redirecting your old URLs to new is a permanent reduction of Page Rank. That is one long term negative impact of moving... Every move you make with your site increases the number of URLs you have to manage redirects for going forward. That is a long term management cost. So that is a second long term negative impact. Even when you apply google's site move recommendations to the letter you still end up competing with your old URLs in SERPs for many months and after that old URLs frequently pop back for visits. That is a third long term negative impact. This is not something you want to do frequently.

Full article: http://www.seroundtable.com/google-moving-negative-result...

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