29 Jul '14, 11am

17 Keys to Success in Social PPC

If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. What follows are 17 keys to running successful social PPC campaigns. The first four apply to all social PPC, then we'll talk about keys to success for each major social PPC engine. Social PPC Keys to Success 1. Identify Your Target Audience In search, the target audience is "anyone who searches using my keywords." In social, much more thought must be put into the people and personas you'd like to reach. Are they consumers? Business owners? Teenagers? What do they like to do? Where do they work, shop, play? Defining your audience is critical to success in social PPC. 2. Identify the Marketing Challenge That Paid Social Solves Think a...

Full article: http://searchenginewatch.com/article/2357555/17-Keys-to-S...

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