29 Jul '14, 11am

10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter

10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter

Sentiment: Are people saying mostly positive or (gulp) mostly negative things about you? Do you see patterns by which you could improve this ratio? (Maybe that’s a metric you want to track month-over-month). Feedback: Feedback on your product or service is always useful, particularly the kind of feedback you can hear by listening to casual, back-and-forth conversations on Twitter. You don’t have to step in with a response right away; the listening is what’s important here. Questions: Are you seeing the same frequently asked questions about your brand or industry? Maybe there’s an opportunity to create a piece of content that can help answer these questions. Links: Keeping track of who’s linking to you and how can be really useful for search engine optimization campaigns. Language: If your brand is being mentioned in different language than the one you’re writing in, it cou...

Full article: http://www.searchenginejournal.com/buffers-10-unique-insi...

Tweets

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