10 Mar '12, 5pm

Search Engine Users Dislike Personalized Search But Like the Results

Search Engine Users Dislike Personalized Search But Like the Results

A recent search engine user study shares insight into current search trends and user desires, revealing just how people feel about targeted advertising, personal data collection, and the quality of search results. However, it also highlights an apparent disconnect between what users say they want and what they actually expect. Fully 91 percent of respondents to Pew Internet’s Search Engine Use 2012 survey say they always or most of the time find the information they are seeking when they use search engines. 73 percent say that most or all the information they find as they use search engines is accurate and trustworthy, while 55 percent claim that, in their experience, the quality of search results is getting better over time. Just 4 percent say results quality has gotten worse. In fact, reading through the full set of results, users seem happy as clams with the current sta...

Full article: http://searchenginewatch.com/article/2158523/Search-Engin...

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Search engine users disapprove of data collecti...

sg.finance.yahoo.com 09 Mar '12, 5pm

WASHINGTON (Reuters) - Search engines users disapprove of personal data being collected for search results or for targeted...

Search engine users disapprove of data collecti...

sg.finance.yahoo.com 09 Mar '12, 6pm

WASHINGTON (Reuters) - Search engines users disapprove of personal data being collected for search results or for targeted...

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