28 Jul '14, 4pm

How To Conduct A Winning Local Search Audit

How To Conduct A Winning Local Search Audit

Evaluating A Potential Client. If your aim is to evaluate whether a prospective client is worth pursuing, then you don’t need to conduct a full-scale audit to determine this. Likewise, if you’re having preliminary conversations with a client, then you need just enough data to get an assessment of their situation and to impress them with initial findings and solutions. Starting A New Engagement. If you’ve landed a client and are kicking off a new engagement, then you will want to go deeper into the data so you can confidently identify the issues, consider the opportunities and determine the priorities.

Full article: http://searchengineland.com/conduct-winning-local-search-...

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