28 Jul '14, 2pm

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Two weeks ago, I wrote a column entitled, “YouTube is Now Bigger than Facebook in the U.S. ” But at last week’s Video Marketing Summit , I ran into some marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site. So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the online behaviors of millions consumers across the United States. The large size provides the granularity needed to uncover deeper consumer behavioral insights and engagement opportunities that are impossible with small panels. Social Media and Unique Visits And according to Compete PRO , YouTube.com had 167,848,349 unique visitors in June 2014, up slightly from 167,737,934 in May. Meanwhile, Facebook.com had 166,497,314 uniqu...

Full article: http://www.reelseo.com/youtube-really-bigger-facebook/

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