28 Jul '14, 1pm

Getting Top Position With Location Based PPC On A Budget

Getting Top Position With Location Based PPC On A Budget

To find the full arsenal at your disposal, you need to get into your campaign settings. There you'll find several powerful weapons. First, you'll want to scroll down to the Location Options (Advanced) section and expand it. The drop downs have 3 options as shown below: The first option allows Google to show ads to someone physically in your targeted area (in this case that would be Philadelphia County or the Philadelphia DMA) AS WELL AS anyone searching about Philadelphia regardless of where they're physically located. While this is recommended, if you're a restaurant in Philadelphia advertising your daily lunch specials, knowing these people are physically far away would be a good reason to use the second option "People in my targeted area." Secondly, we'll move on to ad schedule, which can be found by selecting the option shown here: In this section you can tell Google e...

Full article: http://www.searchenginepeople.com/blog/925-location-based...

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